FOREMOST IMPACT: $9000 + for local charities over the 2 years of the project!
IMPACT ON MY BUSINESS
Comparisons are between year prior to calendar project and year of calendar project.
Direct response, 95% are new contacts for my business:
- 40 families applied to be in the calendar (100+ this year)
- 14 businesses supported the calendar in sponsorships
Response on the web:
- Previous year averaged 950 website/100 blog visitors per month
- Calendar year averaged 1700 website/381 blog visitors per month
**(highest jumps when press came out regarding models, calendar release and the final donation)
Calendar website was brand new in July 2007 and averages 300-500 visitors a month.
Studio revenue increase of 308% in revenue from sessions not directly related to the calendar
Studio clientele increase of 417% in the actual number of clientele
It felt great to make that donation knowing that one person with little experience in fundraising, new to the community, but full of passion can make a difference with hard work. The Hope Calendar was truly a community project as its success was based largely on the efforts of the participating families, volunteers and business owners who took part just for the love of charity and children. Beyond the marketing and publicity opportunities, experiencing the generosity and faith in people at every stage reminded me why I love photographing people in the first place. They are beautiful!
CREATING OPPORTUNITIES FOR MY BUSINESS
Having relocated my business just one year earlier, the Hope Calendar played a vital role in gaining awareness and a strong foothold in my new market. It offered great opportunities for press and announcements that were much more interesting to news sources and to the community than any grand opening or award I might have received.
See some of the news in which the calendar (and my business) has been featured.
The calendar itself provides an additional and powerful source of marketing and branding. There are 1000 calendars in the area, many hanging in local stores, each containing my contact information and a prominent example of my work on display.
The calendar project with its successful result as well as the press coverage also lends credibility to my status as a professional. I think it instills a picture of a business-woman involved in her community, capable of getting results, and competent in her craft.
It is such a great opportunity that I am sharing it with you.
You can download a free guide or the full marketing packet (with step by step instructions, templates, examples and the full 28 pages of the calendar for Photoshop) at the bottom of this page.
